Agenda

(All Events in the Jordan Auditorium except where noted)

Thursday, September 29, 2016
5:30 to 6:30 p.m.   LINDA BOFF, Chief Marketing Officer, GE (open to the public)
6:30 to 7:30 p.m.   Mixer in the Mendoza Atrium
 
Friday, September 30, 2016
7:00 to 8:00 a.m.   Breakfast buffet in the Mendoza College of Business Atrium 
8:00 to 8:50 a.m.   DENISE KARKOS, Chief Marketing Officer, TD Ameritrade
9:00 to 9:50 a.m.  

SETH FARBMAN, Chief Marketing Officer, Spotify

Q&A discussion moderated by Jennifer Rooney, editor of Forbes' CMO Network

10:00 to 10:50 a.m.   RICK LENNY, Chairman of the Board, IRI
11:00 to 11:50 a.m.   TONY PACE, Founder, Cerebral Graffiti 
12 noon to 1:15 p.m.   Lunch in the Mendoza College of Business Atrium 
1:30 to 2:45 p.m.  

PANEL DISCUSSION: "Creating Memorable Brand Experiences"

In an era of individualized marketing campaigns, the role of brand is witnessing a renaissance. Big data, social media and brand purpose are hot topics in marketing. The panel will discuss the latest trends and how they are influencing memorable brand experiences.

Panelists:

  • MARK FLAHARTY, Chief Operating Officer, Advertising, SundaySky
  • JIM LECINSKI, Managing Director of U.S. Sales, Google
  • MARGARET MOLLOY, Chief Marketing Officer, Siegel+Gale
3:00 to 4:00 p.m.  

PAM WICKHAM, VP of Communications & Public Affairs, Raytheon

4:15 to 5:15 p.m.   Mixer at the Notre Dame Compton Family Ice Arena