Speakers

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LINDA BOFF
Chief Marketing Officer, GE

 Boff is GE’s Chief Marketing officer leading customer experience, marketing and brand for the company.  In her role, Boff is focused on GE’s transformation to a digital industrial company, leading industry with software-defined machines and solutions that are connected, responsive and predictive. 

Previously, Boff was GE’s global brand marketing leader.  She also served as CMO of iVillage Properties, part of the NBC Universal.  Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.

Boff is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year and 2012 Media Maven.  She is on the Board of Partnership with Children, a NYC-based organization which provides social support to 5000 hard-to-reach school children.  Boff is also on the Ad Council’s Executive Committee and is a member of Digital 50. She earned a bachelor’s degree in Political Science and Psychology from Union College.  

 


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SETH FARBMAN
Chief Marketing Officer, Spotify

As the CMO for Spotify, the leading music streaming service, Farbman has overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide, across more than 60 countries and with a customer base of more than 100 million.

Prior to Spotify, Farbman was the global chief marketing officer for Gap, where he helped drive a rapid turnaround that increased the share price almost three-fold. Before his tenure at Gap, he launched OgilvyEarth, the world’s leading sustainability marketing agency.

This past year, Farbman was named one of Forbes’ top ten most influential CMOs in the world and one of the top 50 Most Creative People by Creativity magazine. He earned his master’s degree in Communications and Journalism from Syracuse University. 

 


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MARK FLAHARTY
Chief Operating Officer, Advertising, SundaySky

Flaharty has spent his career in the advertising world – working at and helping to build the businesses for many of the greatest names in digital marketing for much of the past 20 years. He previous served as senior vice president of North American Sales for Criteo, where he launched the Chicago office and ran the client and sales business. Prior to Criteo, Flaharty spent five years at Google launching and developing the display and video advertising business for YouTube, leading its Midwest efforts and building relationships with and marketing successes for key marketers in the region. He also previously held executive roles at Yahoo! and began his career on the agency side at Leo Burnett Co.

As COO of SundaySky’s advertising business, Flaharty oversees strategies that drive the growth and market leadership of SundaySky’s SmartVideo Platform. He is a graduate of the University of Notre Dame.


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DENISE KARKOS
Chief Marketing Officer, TD Ameritrade

As chief marketing officer, Karkos is responsible for the overall management of TD Ameritrade’s marketing and advertising to the long-term investor, trader and advisor segments. In this role, she leads segment strategy, brand and advertising, social media and content marketing, marketing analytics, and marketing technology and operations. Karkos has also served as managing director of brand and advertising and managing director of retail segment strategy within the firm.

Prior to joining TD Ameritrade in 2010, Karkos worked for TD Bank, Initiative Media, Hill Holliday and Digitas. Karkos also drove broader marketing strategies, focusing on advertising, CRM, branding and partnership marketing at L.L.Bean, Outside Television and VIA.

Karkos was elected as a new member of the Ad Council's Board of Directors in 2016. Throughout her career, she has received multiple marketing honors, including a Clio, numerous Webby, ADDY, and Financial Communications Society (FCS) awards. Her more recent accolades include an “Advertising Women of New York Changing the Game – Paradigm Shift” award in 2015 and a 2016 Cojone’s Award, presented to her at South by Southwest. She earned a bachelor’s degree in marketing from the University of Notre Dame.


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JIM LECINSKI
Vice President, U.S. Sales & Service, Google

Lecinski has more than 25 years of experience growing revenue for brands through integrated, multi-channel and digital marketing. In his 10th year at Google, his current role involves assisting major brands adapt to the new digital reality. 

Lecinski also holds the positions of adjunct lecturer at Northwestern University's Medill School, visiting executive lecturer at the University of Virginia's Darden Graduate School of Business, and adjunct lecturer at the University of Notre Dame’s Mendoza College of Business. His book about the new marketing model (known as ZMOT), Winning the Zero Moment of Truth, was published in 2011, and has been read by more than 300,000 marketers worldwide and featured in The New York Times, Advertising Age and Forbes. He earned an MBA from the University of Illinois and a bachelor’s from the University of Notre Dame.


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RICHARD H. LENNY
Chairman, Information Resources Inc.

Lenny has served as the non-executive chairman of Information Resources, Inc., a privately held producer of market and shopper information, since 2013. He holds more than three decades of experience in the consumer packaged goods (CPG) arena. Most recently, Lenny was an operating partner of Friedman Fleischer & Lowe, LLC from 2011 to August 2014. He previously served as chairman, president and chief executive officer of The Hershey Company, president of Nabisco Biscuit Company, and president of Pillsbury, North America. Prior to this, he spent 18 years at Kraft Foods, Inc., where he held a number of senior marketing and sales positions.

Lenny currently serves on the board of directors of McDonald’s Corporation, Discover Financial Services and ConAgra Foods, Inc. Other achievements include being named to Brandweek's “Marketer of the Year;” Barron's list of the 30 “World's Most Respected CEOs;” Institutional Investor magazine’s “Best CEOs in America;” and Food Processing Magazine’s list of 11 most influential people in the food industry. Lenny earned an MBA from Northwestern University’s Kellogg School of Management and a bachelor’s degree in marketing from Georgia State University.


 

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MARGARET MOLLOY
Global Chief Marketing Officer, Siegel+Gale

Molloy is responsible for all marketing and new business development at Siegel+Gale, a leading global strategic branding and design consultancy. Known as “The simplicity company,” Siegel+Gale helps clients define, design, and deliver brand experiences that are unexpectedly clear and remarkably fresh.

Molloy has racked up more than two decades of experience across every marketing function, from product marketing to public relations to demand generation. She has led teams in both companies and agencies. A strategic marketer with a technology DNA, Molloy has deep expertise in business-to business (b2b) and professional services industries. She served as SVP Marketing at Gerson Lehrman Group, the leading expert network; and led marketing organizations at Siebel Systems (now Oracle). She is consistently recognized as one the most influential CMOs on Twitter (@MargaretMolloy) and top profiles on LinkedIn.

An award winning marketing thought leader, Molloy has been published in Harvard Business Review, Forbes, Fast Company, The Economist Lean back, Huffington Post and beyond. She earned her MBA from Harvard Business School and received her undergraduate degrees from the University of Ulster, Northern Ireland and La Universidad de Valladolid, Spain.


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TONY PACE
Founder, Cerebral Graffiti
Former Global CMO, Subway

Pace currently serves as chairman of the Association of National Advertisers and has founded his own marketing consultancy, Cerebral Graffiti. A transformative marketer who has built businesses across the marketing spectrum, he previously served as CMO for Subway nine years, first joining the franchise in 2006 as the CMO of its advertising fund before becoming the global CMO in 2012. 

While CMO at Subway, Pace’s contributions to the fast-food restaurant franchise include improving its brand standing to No. 5 in the QSR segment, to No. 2 in terms of market share, and No. 1 in terms of the number of locations with more than 44,000 worldwide. Subway also rose to become the 41st most valuable global brand, according to Millward-Brown's Brand Z study; the franchise had not been listed prior to Pace's tenure. He also introduced a new value brand into the consumer lexicon, the “$5 Footlong,” which would have been a top 10 QSR brand if it was a freestanding business.

Prior to Subway, Pace managed and developed businesses and clients for Young & Rubicam and McCann-Erickson. Clients included brands such as Coca-Cola, Capital One, KFC, General Motors and Exxon. He co-founded Momentum, the now global experiential marketing company. He also ran McCann's Southwest unit, which included offices in Houston, Dallas and Austin. Pace is a 1979 graduate of the University of Notre Dame with a double major in Economics and the General Program of Liberal Studies. He earned his MBA from the Wharton School of Business at the University of Pennsylvania. 



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PAM WICKHAM
Vice President, Corporate Affairs and Communications, Raytheon Company

Wickham is vice president of Corporate Affairs and Communications for Raytheon Company, a technology and innovation leader specializing in defense, civil government and cybersecurity with 2015 sales of $23 billion and 61,000 employees worldwide. As a member of the Raytheon Leadership Team, Wickham is responsible for the company’s global media relations, public relations and brand management, internal communications, executive communications, corporate contributions, special events and digital social media platforms.

Wickham is a member of Raytheon’s Executive Diversity Leadership Team and serves as executive champion of RAYBEN, Raytheon’s Black Employee Network. She also serves as the corporate champion for the Raytheon Political Action Committee. Previous work experience includes Hewlett Packard, GE, Porter Novelli Public Relations and Ketchum Public Relations.

She was recently honored by PR News as one of the Top Women in PR and named one of ExecRank’s “50 Top CMOs and Marketing Executives.” In 2015, the Publicity Club of New England awarded her the John J. Molloy Crystal Bell Lifetime Achievement Award. Wickham, a frequent contributor to Fortune Insider, was recognized by BusinessNext Social on Forbes.com as among the “Top 20 Most Social CMOs” in the Fortune 100. She is a graduate of the University of Oklahoma with a bachelor’s degree in English.