Speakers

Andrea Brimmer

Andrea Brimmer
Chief Marketing & Public Relations Officer, Ally Financial 

Andrea Brimmer was named chief marketing and public relations officer of Ally Financial in 2015. In this role, she is responsible for overseeing the company’s marketing, advertising, public relations, market research initiatives, social media and brand management.

Andrea joined Ally at the height of the financial crisis when the company faced intense challenges – transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only deposits franchise, Ally Bank. Andrea was charged with standing-up the Ally brand; developing everything from the brand pillars and cultural framework, to creating the value proposition and delivery in the marketplace. Under Andrea’s direction, Ally emerged with a strong reputation as a “different” kind of financial services company, relentlessly focused on solving pain points that traditional institutions set forth.

Prior to joining Ally in 2006, Andrea spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign, as well as numerous product offerings. Over the course of her career, Andrea has been recognized by Forbes list of 50 Most Influential CMO’s, Automotive News lists of 100 Leading Women and All Star of Marketing, and most recently “Marketer of the Year” by the Financial
Communications Society.

 


Herbie Calves

Herbie Calves
CMO & SVP of Marketing, Consumer Goods and Retail, Link AKC

Herbie Calves serves as the CMO of LINK AKC, a pet tech start-up funded by The American Kennel Club.  Prior to joining LINK, Mr. Calves was the SVP of Marketing and Product Development for the Sports Division of EB Brands , leading product development and marketing. His years as VP of Global Marketing at TIMEX played a key role in guiding Timex’s marketing programs overseeing the TIMEX IRONMAN and TIMEX EXPEDITION businesses. Mr. Calves has managed brands such as Advil, Coca-Cola, and Woolite to name a few which have given him marketing and consumer insights across a diverse number of cultures and product categories. Herbie received his undergraduate degree in business from Notre Dame and his MBA from Emory University’s Goizueta Business School.

 


Kristen Darcy

Kristen D’Arcy
Head of Performance Marketing and Media, American Eagle Outfitters

Kristen D’Arcy runs media, digital marketing, social, credit, loyalty and CRM for American Eagle Outfitters and brings with her over 15 years in marketing with integrated campaign expertise and proven excellence in digital.

Prior to this role, she oversaw content and innovation for Coty’s 70+ beauty brands including Marc Jacobs, Calvin Klein and Sally Hansen, among others. Before that, Kristen built and ran the Global Digital group at Coty, responsible for digital marketing strategy, analytics and technology, overseeing teams in NYC, Paris and London. While in that role, she was honored by AdAge as a Top Digital Marketer in the US and by Brand Innovators as one of the East Coast’s 40 Best Marketers Under 40.

Before Coty, Kristen was the Senior Vice President of E-Commerce and Digital Media for Oscar de la Renta. She built the brand’s e-commerce business, owned the P&L and oversaw all aspects OscardelaRenta.com, fueling immediate and impressive growth. She had her start in corporate retail at Ralph Lauren running their US digital marketing activities.

Kristen sits on the boards of the Mobile Marketing Association and Women in Retail Leadership and is an active volunteer at the New York Junior League.


Steven Fund

Steven Fund
SVP & CMO, Intel

Steve Fund is senior vice president and chief marketing officer for Intel Corporation. Fund is responsible for global marketing strategy, brand management, product positioning, market research, advertising, partner marketing, retail channel marketing, digital marketing, social media and global communications. Fund is responsible for Intel's successful brand revitalization effort, "Experience What's Inside", which has delivered increased brand strength and value as measured internally and validated through external studies. The re-branding has garnered several prominent industry awards including an Emmy, Gold Cannes Lions, and Ad Age's Marketer A-List. Additionally, Fund was awarded Advertising Week's Brand Genius Award in 2016 and named PRWeek's Global Marketer of the Year.


Denise Karkos

Denise Karkos
CMO, TD Ameritrade 

Denise Karkos began her role as Chief Marketing Officer of TD Ameritrade in April 2017. Her responsibilities include managing the company’s marketing and advertising to the long-term investor, trade, and advisor segments, as well as leading segment strategy, brand, advertising, content marketing, marketing analytics, and marketing technology and operations. Before she joined TD Ameritrade, she served as the senior vice president of marketing planning at TD Bank and gained experience in various areas of marketing with companies like The VIA Group, L.L.Bean, and Outside Television. She received a Bachelor’s Degree in Marketing from the University of Notre Dame.


Colette Laforce

Colette LaForce
previously SVP & CMO, ICF, & Board of Directors EXTEN Technologies

Named one of the 50 Most Powerful Women in Technology, a Fierce 15 CMO and CMO Leader of the Year, Colette has more than 20 years of marketing, digital and communications leadership experience. She has served as the Chief Marketing &Communications Officer of five publicly-traded industry leaders, including advertising pioneer Cars.com; Fortune 500 semiconductor giant AMD; global consulting firm ICF; the $8 billion Dell Services spin-off of Dell, Inc.; and technology disruptor Rackable Systems, now part of HPE. Colette began her career at Accenture as a software programmer, and has also worked in the venture capital industry. She currently serves as a leadership and marketing consultant to select corporate and non-profit clients, and is a board member of EXTEN Technologies. She is a graduate of the University of Notre Dame.


 

Jim Lecinski

Jim Lecinski
Associate Professor, Northwestern University; previously VP US Sales & Service, Google

Jim Lecinski is an marketing advisor and educator. He is currently Associate Professor of Integrated Marketing at Northwestern University; and teaches Marketing Strategy in Notre Dame’s Executive MBA program. Prior to that Jim spent 12 years at Google, where he was Vice President of Customer Solutions. "Winning the Zero Moment of Truth" (“ZMOT”), Jim's book about the new marketing model, was published in June 2011, and has been read by over 300,000 marketers worldwide and featured in the New York Times and Advertising Age. Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame.


Ann Legan

Ann Legan
VP Brand Marketing, Constellation Brands Beer Division

Ann Legan works as the Vice President of Brand Marketing at Constellation Brands Beer Division. She has extensive marketing experience working for other major brands such as Bel Brands USA, Unilever, and Kraft Foods. She graduated from the University of Illinois at Urbana-Champaign with her B.S. of Accounting and earned her MBA from Northwestern University’s Kellogg School of Management. 


Tim Rea

Tim Rea
Principal, Client Strategies Group - Marketing, Edward Jones

Tim Rea is responsible for the all the marketing functions of Edward Jones, including advertising, digital marketing, client and marketing insights, firm communications, and public relations. Before serving at Edward Jones, Rea was executive vice president and chief marketing officer for Office Depot Inc., senior vice president of brand marketing for Darden Restaurants, and had experience in brand management at Hershey Foods Inc. and Proctor and Gamble Co. After earning a bachelor’s degree in economics at Harvard University, Rea earned a master’s in economics and an MPA from the University of Texas. 


Clive Sirkin

Clive Sirkin 
Chief Growth Officer, Kellogg

Clive Sirkin has served as Kellogg Company’s Chief Growth Officer since December 2015. Before working at Kellogg, Sirkin worked as the Chief Marketing Officer at Kimberly-Clark. Sirkin has extensive experience in marketing and consulting, working as a principal at Plunger Group, a consulting firm focused on advising CMOs how to transform their businesses into digitally driven commercial models focused on driving growth, and Burnett Worldwide, a global advertising agency. Sirkin received his Bachelor’s degree in Commerce, with a focus on Economics and Marketing, at the University of Witwatersrand in Johannesburg, South Africa. 


Lucas Watson

Lucas Watson
CMO, Intuit

Watson joined Intuit from Google where he most recently served as vice president of global brand solutions and innovations. He led the company’s brand advertising business, working with some of the world’s leading companies to build stronger and more trusted brands through Google-based solutions. Watson and his team were responsible for the launch of key innovations, including Google Preferred, Brandcast, Brand Lab, Brand Lift, and Brand Safety Ratings. He joined Google as vice president of sales and marketing for YouTube and was instrumental in helping YouTube become a viable commercial success.  Prior to Google, Watson worked for Procter & Gamble, holding a variety of sales, marketing, and digital business roles across the globe. As marketing director of global digital business strategy, Watson drove P&G’s digital initiatives for 75 brands across 200 countries. 


Matt Walsh

Matt Walsh
Chief Experience Officer and Founder, Green Stone

​Matt Walsh founded Green Stone, an experience design consultancy, in January 2014 and serves as the firm's chief experience officer. Prior to founding Green Stone, Walsh spent eight years leading multiple departments at CP+B, a company which helped design innovative platforms and products for a variety of clients such as Dominos, Best Buy, Microsoft, American Express and more. Walsh also worked for R/GA on a Nike account, creating and redesigning a number of influential platforms for the brand. Walsh graduated from the University of Notre Dame with his B.B.A. in Marketing, and went on to attend graduate school at NYU.


Roger Adams

Roger Adams 
Former CMO, USAA

Consumer driven marketing executive with proven track record across CPG, Retail, Financial Services, and Consumer Durables industries. Demonstrated leadership in creating new brands and unlocking the potential of existing businesses.  Industry leadership roles as Vice Chairman of the Association of National Advertisers, Chair of the national Brand Management Committee, and Judge of EFFIE awards honoring advertising effectiveness. Serves on National Advisory Council for Northwestern University. Specialties: Marketing Strategy, Marketing Best Practices, Consumer Insights, Positioning, Advertising development, CRM, Retail, and Training and Development. Certified eMarketer (CeMA).


Emily Culp

Emily Culp 
CMO, Keds

Emily is an innovative Omni-Channel Marketing Executive who combines digital (eCommerce, mobile, social etc.) and traditional (retail,TV, print & CRM) marketing strategies for major consumer brands: Rebecca Minkoff, Unilever & Clinique in order to build & lead strong global teams, develop new revenue streams and implement new processes in order to deliver measurable results and revenue. Emily uniquely combines integrated marketing experience from WW agencies (Ogilvy, Digitas etc.) with client-side experience at Estee Lauder Co., Unilever and Rebecca Minkoff.