Chief Marketing Officer, Carniege Dartlet
Scott Ochander pioneered a consensus-building reputation and change management research model in sectors where stakeholders matter, like universities and health care. Now he’s bringing transformation to companies and industries of all shapes and sizes. As a former Vice President for Enrollment and Marketing, Scott is regarded as an expert in reputation and enrollment strategy in higher education. He has substantial international business and partnership development experience and has traveled to and developed business relationships with entities in more than 55 countries. In addition, Scott has worked extensively in brand development, completing hundreds of projects across industries and leading reputation strategy programs at some of the largest and most influential organizations in the nation, demonstrating tangible results that move the needle.
Vice President Marketing and Communications at Old Dominion Freight Lines
Dick Podiak is the head of marketing at Old Dominion Freight Line (ODFL) as a Vice President, company officer, and member of the company’s leadership team. He is responsible for all marketing and communications for this highly successful, North American Less-than-Truckload freight company based in Thomasville, North Carolina.
Prior to joining ODFL, he worked for ten years in marketing, innovation, and general management at the Kellogg Company where he was a leader in the Frozen Foods Business Unit responsible for managing the Eggo, MorningStar Farms, and Gardenburger businesses. Prior to that role, he led the cracker category where he contributed significant top and bottom line growth with marketing and new product innovation on Cheez-It, Town House, and Club crackers. Other roles at Kellogg included leading Pop-Tarts, Adult Cereal, and Snack Bar categories. He also led the 2012 U.S. Olympic team sponsorship.
Before Kellogg, Dick worked at Procter & Gamble for 12 years where roles included leading sustainable new product innovation and corporate responsibility initiatives for the global Pampers business and brand management roles on Metamucil, Vicks NyQuil and DayQuil, and Crest.
Prior to Procter & Gamble, he served as an officer in the U.S. Navy with a specialty of serving onboard ships as a Surface Warfare Officer.
Dick earned a bachelor’s degree in Finance from Marquette University and a masters of business administration from the University of Notre Dame through the Executive MBA program.
Innovative Leader & Chief Marketing Officer
Seasoned Chief Marketing Officer, Innovator, Business Development Officer and Leader with proven success building brands, deepening relationships and turning around slumping or stagnating sales. A proven performer who moves easily from strategy to execution with expertise in creating and maintaining high growth environments.
Key strengths include:
• Branding, Copywriting & Art Direction.
• Media Buying.
• Sports Marketing.
• Sponsorship negotiation, implementation & activation.
• Sales Management (Field & Inside Sales).
• Customer Relationship & Lifecycle Management.
• New Product Development & Introduction.
• Marketing Communications Planning & Design.
• Pricing & Profitability Analysis.
• Market Segmentation & Channel Development.
• National Account Development & Management.
• Strategic Partnerships & Alliances.
• Public Speaking.
• Staff & Team Development.
President of Applegate - the leader in Natural & Organic Meat
John F. Ghingo is the president of Applegate, the nation’s leading natural and organic meat brand. He joined Applegate in April 2018 and is responsible for driving forward the company’s mission: Changing The Meat We Eat. Ghingo presides over a senior leadership team that touches all aspects of the Applegate business from raw supply to sales.
Prior to Applegate, Ghingo led the Silk and So Delicious Dairy Free brands for The Whitewave Company as president of plant-based food and beverages. While at WhiteWave, Ghingo was charged with developing and implementing a broader, innovative strategic growth plan for the highly competitive plant-based foods market.
Before WhiteWave, Ghingo spent 17 years at Mondelēz International (formerly Nabisco and Kraft), where he held several marketing leadership positions in several categories, including confections and snacking. He managed the businesses for several billion-dollar brands including Oreo, Cadbury and Trident.
He is a graduate of the University of Notre Dame and earned his MBA at New York University Stern School of Business. Ghingo is a member of the national board of directors for After-School All-Stars. He resides in Verona, New Jersey with his wife and four children. He enjoys combining being active and the outdoors, including fishing and skiing.
Vice President/ CMO, IBM Cloud, Data and AI
Worldwide marketing leader for IBM’s Cloud, Data and AI businesses with extensive global experience across the technology industry. Previous executive leadership roles include CMO for IBM’s $25B software unit, P&L/ general manager for $5B AS/400 product division, senior sales leader across Europe, Middle East and Africa.
Focused on execution, results and business impact. Passionate about agile methods, client journey experience, organizational leadership, and transforming team culture.
Chief Strategy Officer at Corporate Visions,
Tim dedicated his career to improving the conversations companies have with prospects and customers. He has consulted with hundreds of companies and co-written four books on the subject—“Customer Message Management,” “Conversations that Win the Complex Sale,” “The Three Value Conversations,” and “The Expansion Sale”—all based on actual decision-making science research. Tim is a highly sought after author, speaker, and consultant in the area of creating and delivering customer conversations that win!
Senior Vice President, Marketing, Roche Diagnostics Corporation
As Senior Vice President, Marketing, Roche Diagnostics, U.S., Randy leads the Marketing, Commercial Education and Sales Excellence organizations. In this position, he drives successful product launches and adoption through strategic marketing, elevates the value of Roche Diagnostics, influences customer centricity throughout the organization and shapes and guides training and sales excellence activities, all with an emphasis on the customers and patients Roche serves. This is his latest role in a career that includes over 20 years in healthcare marketing and sales, concentrating on the development and execution of commercial strategic marketing plans, brand management and team leadership.
Randy is a member of the CEO’s leadership team, the North America Diagnostics Executive Committee (NADEC), where he works directly with the CEO and other senior leaders to craft Roche’s U.S. business strategy.
Prior to his current role, Randy was SVP/Lifecycle Leader, Point of Care (POC), with Centralised and Point of Care Solutions (CPS), in Rotkreuz, Switzerland. He carried global responsibility for the growth of the POC Lifecycle Team, including Coagulation and Clinical Chemistry, offering high-quality products and solutions for integrated health networks (IHNs), physician’s offices and home self-testing programs to deliver convenient care while optimizing patient outcomes.
Randy joined Roche Diagnostics in 2003 as Product Manager for the CoaguChek® brand in Indianapolis. He later became Senior Vice President/Lifecycle Leader for the Serum Work Area (SWA) Core Reagents business, leading the Clinical Chemistry and Homogeneous Immunoassays (HIA) and Endocrinology (Thyroid, ISDs, Anemia) categories within SWA and for Roche Custom Biotech.
As Vice President of Marketing, Centralized Diagnostics, Randy delivered 11 straight quarters of at least 2X market growth and developed and launched a customer-oriented value proposition for the Roche cobas® system, leading to four years of above-market growth. He also was National Sales Director, Professional Diagnostics, Physician Office Laboratories (POL), and Marketing Manager, Professional Diagnostics, POL, among other leadership roles.
Before joining Roche, Randy worked for GlaxoSmithKline, where he held positions in Sales and Marketing and was the Bristol-Myers Squibb liaison on the AVANDIA® marketing team. In partnership with ICOS Corporation and Eli Lilly and Company, Randy served as Team Leader for development of the medical marketing strategic and tactical launch plans for CIALIS®, overseeing a multimillion-dollar budget.
Early in his career, he worked for U.S. Senator Richard Lugar, holding positions in both Washington and Indiana, including Office Manager and Assistant to the Chief of Staff, Political Director of Senator Lugar’s 1994 re-election campaign, and Scheduler.
Randy earned a bachelor’s degree in management from Purdue University and an MBA from Indiana Wesleyan University.
Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and neuroscience. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Roche’s personalised healthcare strategy aims at providing medicines and diagnostics that enable tangible improvements in the health, quality of life and survival of patients.
Chief Marketing and Graduate Enrollment Officer, and Teaching Professor Marketing
Timothy Bohling joined the University of Notre Dame as Teaching Professor of Marketing and Chief Marketing Officer at Mendoza College of Business in 2019.
Prior to joining Mendoza, he was a Marketing Professor of Practice and the Chief Marketing and Communications Officer at Robinson College of Business, Georgia State University.
Professor Bohling is an accomplished global business leader, teacher and scholar, having held several Vice President and C-Suite positions leading marketing transformation and entrepreneurial business building at IBM, HCL Technologies, Stratasys, and Georgia State University while concurrently publishing several research papers in top scholarly journals.
He is the founder of a marketing consulting company dedicated to elevating the growth and greatness of his clients.
Principal, Client Strategies Group - Marketing, Edward Jones
Brian Pracht joined the University of Notre Dame Athletics Department in December 2013 and currently serves as the Associate Athletics Director for Marketing & Ticketing.
Pracht oversees ticket sales, operations and guest services, marketing and promotions, and premium experiences for the Fighting Irish. In his role, Pracht leads the formation of strategic marketing and ticketing initiatives that strive to deliver an exceptional experience to Notre Dame fans, maximize attendance and drive new and existing revenue streams that support the University and help promote 26 varsity programs.
Pracht provides leadership and support for many of the premium hospitality spaces at Notre Dame Stadium and all premium clubs at Purcell Pavilion and Compton Family Ice Arena. He also works closely with Notre Dame Athletics’ multi-media and e-commerce partners. Other responsibilities include serving as the sport administrator for the women’s lacrosse program and coordinating the Drive With The Irish car program.
Pracht is an assistant professor in the Mendoza College of Business teaching an undergraduate sports marketing course to Notre Dame students, and he is a member of the University’s licensing committee.
Previously, Pracht served on the University of Arkansas Athletic Department staff as the associate athletic director for marketing and licensing. His responsibilities at Arkansas included marketing, promotions, ticket operations, RazorVision Productions, website development, social media and spirit squads while also serving as the staff liaison to the University’s multi-media rights holder and outbound ticket sales team. He was a member of the athletic department’s executive staff and also directed the University’s trademark licensing program.
With more than 20 years of experience in intercollegiate athletics, Pracht joined the Razorback staff following seven years at Wichita State University where he was the senior associate athletics director for external operations, managing all development, marketing, sales, ticketing and media relations activities. In addition, Pracht was the administrator of the men’s basketball program.
Prior to joining the Wichita State staff, Pracht served as the Assistant Commissioner for Marketing and Business for the Southland Conference and spent two years at Long Beach State University in the marketing department.
Pracht graduated in 1994 with a bachelor’s degree in business administration from Emporia State in Kansas. He and his wife Amy have two daughters, Caroline and Lily.
Valerie Barker Walker
Senior V.P./Chief Marketing Officer
Valerie Barker Waller is responsible for identifying and creating opportunities to build the Y’s brand equity through strategic partnerships and public engagement.
She has 27 years of experience in marketing strategy, branding and integrated communications, with leadership roles in Fortune 100 companies, nonprofit and civic organizations and advertising agencies. She came to Y-USA in June 2016 after two years as V.P. of Marketing and Communications for United Way of Metropolitan Chicago.
Waller previously led brand marketing communications at United Airlines, where she was responsible for global advertising, digital marketing communications and sponsorship. She joined the company in January 2010 as Managing Director of Brand Communications. For two years prior Waller served as Director of Marketing and Communications for Chicago 2016—the organization formed to deliver Chicago’s bid for the 2016 Olympic and Paralympic Games.
She joined Chicago 2016 from the Museum of Science and Industry, where she had served as V.P. of Marketing and Public Relations since June 1999. She previously worked at Ameritech and Leo Burnett.
Waller earned a master’s degree in business administration from the University of Michigan and a bachelor’s degree in finance and business economics from the University of Notre Dame.